Yeah, I, I, I think it's the reverse. If you go to your, like, I was on your YouTube this morning, you're still the guy mm-hmm. Look no further than niche sites.com. As soon as products became 50% of revenue in the first year in 2020, it was 88%. You probably know more than me. Um, final question on that, maybe flipping gears, but putting, putting yourself in the shoes of, of a listener that perhaps. - Kevin Espiritu, Founder and CEO of Epic Gardening, on his early-career years During the time period after college, Espiritu and his brother started gardening It was only about hydroponic gardening. And so I bought a shipping container full of the product. Webkevin espiritu marriediridescent telecaster pickguard. Like what cannot be faked. Mm-hmm. That's not where he stopped. Right? Yeah. Mm-hmm. But yeah, I mean, to sum it up kind of a smattering of different ideas, only one of them being like a full-time job. And what are some of the big things you learned in adding product? A boiler failure next winter and save money. It changes colors and everything. First came the website, Its an easy-to-follow blueprint with video walkthroughs, templates, and more to help you start and grow your niche sites! Uh, again, thanks for for joining us. And I, that's sort of the thing I already had going, I guess my perspective has always been, generally speaking, information wants to be free. That's crazy. Dynamite Jobs Review: Can It Help You Find a Great Remote Gig? We told the press that people should turn on their heating this summer if they want to say morning, next winter, and we landed over 20 links in national and regional UK obligations for our boiler client. It will get to you probably in 90 days. Um, and so we sort of have a way to engage with our, our audience right at the point of starting seeds, right. Hey, so this is gonna be a fun interview. Right? Like, Jared: it was weird to put your face on the brand back then. , and actually I thought I was gonna be a farmer. Actually, my cousin runs a fishing site and he offers a product that's done pretty well for him. You have a, a huge e-commerce play that accounts for the majority of your revenue. He decided to repurpose some of his best content onto YouTube and social channels to diversify his traffic sources. No, I was almost like a kindergartner in the world of commerce. And, uh, I can't wait to dive into the details. If youre growing indoors, you need to build a routine. I'm part of their journey as a gardener, right? I wrote like three to four more articles about a particular, you know, higher priced item and voila, those ranked like very quickly cuz there's, it's e even more niche than the original. Mm-hmm. And so I think it's just like realizing what you actually. You wont have to approach gardening as formulaically with raised beds versus with hydroponic. Um, cuz why, why do I care that much if my RPM goes up by a buck when that might make me very, very small, like less than a percentage point of revenue difference re relative to the, the rest of the world. And we have 80 ish people on the team now. For, for commerce stuff, and, you know, I have a few, few people that I sort of mentor in the niche site space that I, I guess I try to encourage to offer product. A year. Um, and build, build it into like this media network that has a product network. But there's also something here for you if you maybe are just on the website, but are ignoring other social media channels. I'm a self-taught urban gardener and founder of Epic Gardening, where I share all about growing as much food (or plants) as possible in small And so it's like, okay, well what's every format you could do that in? Mm-hmm. You can test it on all the express, whatever. Jared: How did you YouTube makes sense. . So you always look back and I go, well, if I knew what I knew I would've bought. Um, that. A follow up question. Log in or sign up for Facebook to connect with friends, family and people you know. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. Web lanzamientos Perfecto Imperfecto en las voces de Rubn Flix, Norberto Vlez y Kevin Ceballo. But if you have a container with a lot of drainage holes, then you might be washing nutrients out of the soil, and its a situation where, generally speaking, the plants want a deeper, irregular watering [more] than a certain amount everyday. Exa here's how to prune it and determine it. Welcome to the Niche Pursuits Podcast. Enjoy. 7h A company should never describe itself as a 'family.' Uh, it's good to at least have still some more runway for you to, to go down. And it's probably better to, to have me running, you know, the, the brand side of it. Online Poker: Seeing the Matrix For The First Time You, you certainly don't have to, like, life's pretty good at that point. I hope this video inspires and shows you what's possible with a clever hook. , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? But then, you know, 2019 was the year that everything really changed for the business, cuz I decided at that point I had been on Instagram long. They, they're injection molded cheap, you know, virgin plastic, which means new plastic that's very thin that will break and go to a landfill. Jared: before it was, uh, in vogue to talk about . Uh, and so I bought it and it paid itself off in, in like 40 days. That's gotta be. And so I think it's really interesting and I learned a ton from interviewing Kevin at how he slowly and methodically made decisions to scale this website up. soluciones665 lunes, 4 de julio de 2022, julio 04, 2022 WIB. And I said no to like, literally almost every single one ever. I don't like the term, but that's sort of what you become. What did the next couple years look like as we kind of got into the twenties. Yeah. Massive publications picked up our story, including the Sun Express Mirror, Wells online, and a few more dozen publications giving our client links, lots of links and lots of happiness hormones. I mean, if, let's say, you know, in my world you've got how to grow basil, right? He's got like three or four brands in the space. Kevin: this, uh, this brand. There are 50+ professionals named "Kevin Espiritu", who use LinkedIn to exchange information, ideas, and opportunities. Or is that, is that getting harder, um, to enjoy it because of all the, the other responsibilities you have? Jared: You talked about how 2019, by the end of 2019, it was half your revenue. Um, so that was like a traditional piece of media, right. Yeah. And since I've left, I've left about. Like, there's all that stuff that I know, but I'm not the best person anymore to probably do. It's, you don't have to buy that much of it. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. One of my most devoted team members, Clarisa, So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. Jared: you're really good at, I'll say, I mean, I've heard you say it four or five times already. Um, you know, where are, where are you going with this thing? That's amazing. But after that, I could trust that she knows a lot about gardening, she knows a lot about writing, and she could write it in a way that would, would do well and she could even handle the uploading and stuff. And then in video, it's, it's sort of unlimited because it's, I, I, I actually have a video about how to prune tomatoes that has like three or 4 million views. Ride from the, uh, the basement of my old condo, , $400 a month, hydroponics, you know. I believe also a podcast at that point in time. Now there's something really here for everyone though. You cant go wrong with a good hand pruner. 5K a month. Um, and so I expanded into YouTube at that point in time. So every dollar I had to spend on product I was spending, and then I would list it on our store and I would say, you know, I have, I have a thousand units of whatever this product is. In the context of blogs, I guess it's a little different right, though. They'll handle the receiving. All right. So bringing it full circle to where we're at now. Um, YouTube. I mean, that's, to me, that's enough to, to live on as far as my own personal goals at the time. It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. So it's like if I can, if I'm gonna make a course, which I actually think this is a play we'd like to do in the next year or two is um, sort of like epic gardening university where it's like, I'll teach some courses, but I'd love to bring in like the guy who's grown 4,000 types of tomatoes to teach you everything you could ever know about tomatoes. First came the website, followed by YouTube, a daily podcast, and finally his ( 2 Corintios 4:18 ) Este libro fue escrito para brindar instrucciones claras, paso a paso, sobre cmo abrir tus ojos espirituales. Well, so, so. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. WebKevin Espiritu began his business Epic Gardening as a way for him to present gardening information in a more modern, updated way to friends and family. Um, and so I, I think in my heart of hearts, what I would love to do, The strategy of the business. I will click on it. Um, so yeah, I, I was like, okay, let me see if I can scale this up to where it pays the bills so I'm not drawing my savings down. In 2016, he went from $400 to $4-5k a month from ads and affiliate earnings on his blog. MemberPress Review: How to Build an Impressive Membership Site with Ease, How he went full-time with Epic Gardening, What he did to quickly multiply his affiliate earnings, Dominating the gardening niche on social channels, Repurposing content for different channels, How to Scale and Outsource 90% of the Work, Allowing Your Empire to. Um, and so sort of was on this econ accounting track and realized, well, the poker thing. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Some of the things you really dove into to to, to. And so that's what I did. Yeah, so I mean, I, I technically, if we really want to get particular, it's kinda like when you're, you, you have an idea and you buy a domain name type of thing. , uh, like, like no one could do this. Mm-hmm. Um, again, going to that top 50 pages idea where I profiled things and like put 'em in and, and then there you go. This way they can avoid. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. That piece. WebKevin Espiritu. There are some bigger ones that, that mix different categories, but we're the largest on TikTok. For like $35,000, I think. , I'm guessing that pivoted you into some of the things you, you chose to do with Epic gardening. I was kind of going through your YouTube channel this morning preparing for this and was like, oh my gosh, I cannot believe he's had so many lifetime views on this account and stuff, so, oh. 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